An important wordpress plugin this one, All in One Seo Pack.  The curse of the search engines these days (IMHO) is duplicate content and WordPress blogs by default can cause a lot of it.

What is duplicate content?

Well, let me tell you.  It’s pages / parts of pages on the internet that are the same / extremely similar.  From the view of the search engines, why would they want two or more copies of the same page in their index?  Their customers i.e. the surfers only want one copy so any other copies just get dumped and never see the light of day in the search engines results.

In a WordPress blog, if you write a post you can get a copy on the front page, a copy in all the categories that the post is in, a copy in the tag pages, a copy in the archives and probably other pages.  What the SEO Pack does is to make it so that all copies except one aren’t indexed by the search engines.  It also helps with sorting out titles, descriptions and keywords for your pages and that helps with the search engines to a small extent.

Installation is easy, just upload the plugin and activate it - I have left the default settings and it seems to do the trick but I’ll be doing some tweaking at some point.

Martin

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